General Manager – China & Asia Operations & Commercial

40 uur

China

Verlichting

You are a commercially driven, strategically sharp senior leader who thrives in complex, fast‑moving environments. You combine strong business acumen with hands‑on leadership and have a proven ability to scale organizations in competitive B2B markets.

You are energized by building businesses; not only through strategy, but through execution, people and operational excellence. You lead with clarity, openness and accountability, and you feel comfortable navigating the dynamics between a global headquarters and a local organization.

Above all, you take full ownership.

Waar ga je werken?

Founded in 1974 and headquartered in the Netherlands, HATO is a global pioneer in agricultural lighting. With R&D, production and commercial operations across China, the US, Poland and Pakistan, we provide high‑quality, affordable lighting solutions to agricultural markets worldwide.

With more than 50 years of expertise, HATO applies innovation‑driven lighting to improve animal health, feed efficiency and farming productivity. Our solutions help thousands of farming partners worldwide operate more sustainably and profitably.

China and Asia are key growth pillars in our global strategy, and central to HATO’s future.

Wat ga je doen?

This is a demanding, high‑impact leadership role.

As General Manager China & Asia, you carry full responsibility for the overall business performance of HATO in China, with a broader strategic scope across the Asian region. You lead both commercial and local operations teams and own the P&L.

You operate in an intensely competitive market characterized by price pressure, strong local players, rapid decision cycles and increasing expectations around quality, delivery and service. At the same time, you play a critical role in aligning local execution with global strategy, standards and long‑term ambition.

Your mission: strengthen and scale HATO’s China business into a high‑performing, future‑ready growth engine for Asia, while ensuring operational stability and excellence.

1. Strategy & Business Growth

Define and execute the overall commercial and go‑to‑market strategy for China and the wider Asian region. Translate market and customer insights into clear choices that drive sustainable revenue growth, profitability and market share.

2. Commercial Leadership & P&L Ownership

Own the full P&L for all revenue streams. Lead and develop sales organizations to achieve ambitious targets, expand the customer base and build long‑term strategic relationships with key clients and partners.

3. Marketing, Research & Market Insight

Oversee local marketing, research and insights activities in close alignment with global teams. Ensure strong branding, consistent positioning and insight‑driven product and service development, while proactively identifying growth opportunities and managing market risks.

4. Operations & Execution Excellence

Lead local operations and manufacturing in China, working closely with global operations teams. Drive continuous improvement in efficiency, quality, reliability and scalability, ensuring HATO can grow without compromising performance.

5. Leadership & Organizational Development

Build, lead and inspire high‑performing commercial and operational teams. Foster a culture of accountability, collaboration, data‑driven decision‑making and continuous improvement, while developing future leaders within the organization.

6. Cross‑functional & Stakeholder Management

Ensure strong cross‑functional collaboration across Sales, Product/Development, Finance and Operations. Act as a senior representative of HATO towards major customers, partners and external stakeholders.

7. Performance Management & Business Insights

Define and monitor clear KPIs across the organization. Use data and insights to steer performance, support decision‑making and continuously improve results.

Wat zoeken wij in een ideale collega?

Education & Experience

Bachelor’s degree or higher in Business Administration, Marketing or a related field; MBA preferred
10+ years of senior commercial or general management experience, with full P&L responsibility
Proven track record in driving market share growth and profitability in competitive B2B environments
Experience in China required; exposure to international or global organizations strongly preferred

Experience with digital transformation across commercial and insights functions (CRM, BI, analytics), and/or manufacturing or operations management is an advantage

Core Competencies

Strategic & Insight‑Driven: Able to translate market and customer insights into clear strategic choices
Results‑Driven Entrepreneur: Strong ownership mindset with a relentless focus on execution
Leadership & Influence: Inspires diverse teams and effectively influences senior stakeholders
Analytical & Data‑Savvy: Makes fact‑based decisions supported by quantitative and qualitative insights
Customer‑Centric: Embeds customer value at the heart of business decisions
Excellent Communicator: Communicates clearly and persuasively across cultures and levels
Languages: Chinese (native), English (professional level)

Wat bieden wij jou?

A competitive executive compensation package, including a strong performance‑based component
A pivotal leadership role with significant autonomy and direct impact on HATO’s China & Asia strategy
The opportunity to shape, scale and professionalize a core growth region within a global business
Close collaboration with an experienced international leadership team
A dynamic, entrepreneurial environment within a stable, long‑established company

Heb je nog vragen?

For any questions, please feel free to contact us at info@bluebrd.nl or by phone at +31 6 46246966.

Direct bellen